"This Pride - we’re celebrating peoples’ identities, cultures, virtues, creativity, and talent. When we use the word “Pride,” we’re talking about the wonderful mix of individuals who make up the spectrum of LGBTQIA folks.Instead of slapping a rainbow sticker on packaging, we decided to give the platform to our queer family and friends. We’re committed to hearing their stories, showing their beauty, and highlighting how hair is part of their own personal drag. Through transformation, style, and living in one’s truth - these babes have found their own ways to live authentically in their expression."